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Football icon Erling Haaland is embarking on an exciting new venture, transitioning from the pitch to the screen with his role in the animated feature “Viqueens.” This film, helmed by director Harald Zwart, known for his work on “The Karate Kid,” promises a captivating narrative that blends Viking lore with elements of adventure and comedy. Haaland’s participation marks a significant crossover for the athlete, bringing his formidable persona to a global audience in an entirely new medium. The project is anticipated to draw considerable attention, leveraging Haaland’s worldwide popularity and the film’s engaging premise.

The announcement of Erling Haaland's casting in "Viqueens" has generated considerable buzz, as the soccer superstar is poised to voice an animated version of himself, a Viking character named Haaland. This creative decision by director Harald Zwart aims to capitalize on Haaland's real-life image as a powerful and fearless athlete, a comparison frequently made due to his imposing physique and aggressive playing style. The film, described as an animated adventure-comedy, will immerse audiences in a world populated by brave female warriors, stunning icy fjords, and rich Silk Road mythology. Haaland, at just 25 years old, has already established himself as a football legend, holding records such as the most goals in a single Premier League season and being the fastest player to reach 100 career goals. Zwart expressed his excitement about Haaland joining the project, highlighting the authenticity and unexpected energy the footballer brings to the Viking universe. This role is expected to resonate deeply with Haaland's extensive fan base, further amplifying the film's international appeal.

Football Star's Animated Debut

Erling Haaland, the celebrated Norwegian football striker, is expanding his horizons by stepping into the world of animated cinema. His inaugural film role will see him voice an animated Viking in “Viqueens,” a new adventure-comedy from director Harald Zwart. This venture capitalizes on Haaland’s commanding presence and global recognition, translating his athletic prowess into a character that mirrors his real-world persona. The film, set against a backdrop of ancient Norse traditions and cross-cultural journeys, offers a fresh narrative that combines historical fantasy with modern humor, promising an entertaining experience for viewers of all ages.

The decision to cast Erling Haaland as a Viking in “Viqueens” is a strategic move to infuse the animated feature with a unique blend of athleticism and Nordic charm. Director Harald Zwart noted that Haaland’s physical attributes—his 6’5” stature, muscular build, and distinctive shoulder-length hair—naturally align with the iconic image of a Viking warrior. This casting choice aims to create a sense of authenticity and an unexpected dynamic within the film’s universe, where Haaland will voice an animated character bearing his own name. “Viqueens” is envisioned as a vibrant adventure, featuring daring female warriors who defy societal norms to embark on an epic journey from Norway to China. Haaland’s remarkable achievements in football, including his record-breaking goal tallies in the Premier League, have solidified his status as a global icon. His transition to voice acting in this film is set to capture the imagination of his millions of followers, further elevating the project’s profile on the international stage. The film’s creative team anticipates that Haaland’s involvement will significantly boost its appeal, drawing in both sports enthusiasts and animation fans alike.

"Viqueens" - A New Animated Saga

“Viqueens” represents a groundbreaking animated project, bringing together a unique ensemble of talent to tell a story of courage and adventure. Directed by Harald Zwart, the film not only features football sensation Erling Haaland but also stars prominent figures like Brit pop singer Rita Ora and actress Ella Purnell in lead vocal roles. This cross-cultural narrative follows two rebellious Viking girls, Hedvig and Ingrid, as they defy tradition and embark on an extraordinary journey, blending elements of Norse mythology with Silk Road lore. The film promises a rich tapestry of humor, action, and emotional depth, supported by an acclaimed musical score.

The cast of “Viqueens” is a compelling mix of musical and acting talent, with Rita Ora and Ella Purnell voicing the main characters, Hedvig and Ingrid. Ora, known for her prior voice work in "Kung Fu Panda: The Dragon Knight" and "Pokémon: Detective Pikachu," brings her vocal versatility to the role. Purnell, acclaimed for her performances in TV series such as "Yellowjackets" and "Fallout," also boasts animated experience as Jinx in "Arcane." The supporting cast includes veteran actors like Steve Speirs as King Erik and Anton Lesser as his cunning brother Lars, alongside British comedian Alan Carr as the Bard. The film's original score is being composed by the celebrated Christophe Beck, known for his work on "Frozen" and "Buffy The Vampire Slayer." Harald Zwart's direction marks his first foray into animated features, building on a career that spans both American and European productions. “Viqueens” is currently in production and is set for release in late 2026, with a strong international sales push underway at the Cannes Film Market. The film's producers, including Veslemøy Ruud Zwart for Karve Animation, are confident that the blend of a captivating story, diverse cast, and global appeal, greatly enhanced by Erling Haaland's participation, will resonate with audiences worldwide.